UX Strategy

Advising on the approach that provides the best ROI for digital projects based on business needs, user needs and expectations, the competition, budget and time.

Responsive web design | hybrid apps | native apps | telephony | omnichannel | SEO | social media

Requirements gathering

Extracting the brief | work shop facilitation | stake holder interviews | user stories | customer journey mapping | functional requirements

Data gathering and analysis

Qualitative and quantitative research and analysis

Google analytics | event tracking | goal funnels | usability testing guerrilla and lab based | user research | questionnaires | call centre data collection and analysis | personas | competitive analysis

Information Architecture

Sitemaps | customer journey mapping | User stories | card sorting

Wireframing & Prototyping

Lo-fidelity sketching to high fidelity prototypes

Agile methodology

Working as part of an agile development team to create and refine user stories. Producing wireframes, prototypes, visual designs and assets prior to and as part of development sprints.

Interaction design

For web and native mobile apps.

Visual design

Graphic design | brand guidelines | iconography

Accessibility

For web and native mobile apps

Responsive web design

Design and frontend development.

HTML | CSS | Jquery | Foundation framework

App design

IOS | Android | hybrid

User research

Lab based usability testing | guerrilla testing

Continuous improvement

Putting a digital product live isn’t the end of the process it’s in fact the beginning. Once your app or website is live it’s time to start collating and analysing the data that comes back from your users. This can include analytics data, multivariate and A/B testing, call centre data and customer complaints. This begins the continuous improvement cycle of Analysis, design and development.